In the current tough business landscape, your firm has been spending considerable amount of money for generation of leads. It is also expected that you are moving to new technologies as well as channels like mobile, text messaging, social media and web videos with the aim to bag more leads.
Although, there is a considerable jump in the inbound leads, what is the next step to be followed once they are on board? Do your lead response efforts are taking advantage of the lead flow? Does the lead conversion rates are using a boost? If leads are not getting successfully converted, then they are not of any use.
Let us take a close look at the different steps that will help in raising the lead-conversion rates.
- Focusing on speed to lead
As per Kellogg Study, the odds of reaching a lead rising 100% if the lead is called within a time span of five minutes instead of 30 minutes. It has been found that the odds of qualifying and lead conversion jump 21 times if the lead is contacted as early as possible. It is a known fact that contacting the leads immediately has been helpful in turning the response time into a competitive advantage.
- Converting the leads to conversations and eventually turning into sales
Never measure how many leads you are able to get. The main question is how many are you conversating with? Successful conversion of leads right from the start with the help of more conversations is important. Don’t just rely on email for getting in touch with a hot lead. Getting in touch with the incoming potential clients means that one can give more time for closing leads and less time is spent on pursuing the cold leads.
- Relying on CRM tools
CRM softwares can be a great way to get in touch with your clients immediately. According to a LeadQual study, just 40% of the leads get a response through telephone within a time span of 24 hours.
- Getting in touch using the lead response management services
Speed is considered as the single largest driver of any conversion apart from being the first business to get in touch with a lead witnesses rise by about 200%. It is believed that the lead response management services have been developed for connecting with the incoming leads by calling them immediately and also offering them relevant details about a lead. Such services help in instantly connecting with a potential client, apart from offering the opportunity to start a sales conversation. It is believed that the customers of one lead response management service have seen lead conversion rate rise almost 300% after the service has been brought on board.
- Availability anytime, anywhere
Failed to reach the desired goal? Not a problem at all. As a marketer, you may stay away from your desk. As per Leads360 study, the leads that come during weekend and after-hour leads are extremely valuable as they are not often paid attention. In a similar fashion, according to LeadQual report there are numerous opportunities available for the after-hour and weekend calling when various firms do not have ample staff to answer queries. In this age of technology, no excuses can be given for missing out an incoming lead. It is believed that lead response management services help the marketers and also the sales rep to bag in depth details by phone and to get in touch immediately through phone, irrespective of the sales personnel location.
- Systematically persistent
It is believed that persistent is an important aspect for attaining sales success. But, it has been found that consistently following up with the leads is a difficult task. According to Leads360 report about 35% of the leads are able to get in touch and almost 72% are reached only with the second call and almost 50% of leads never get the second call.
As per few lead response management services provide systematic reattempt abilities that make get in touch with the personnel with lead details, providing one touch connection with the leads for involving in instant phone calls. It is one of the reasons, why none of the leads get wasted and successfully more connections are being created.
You are giving some competition for generating new inquires and also potential clients, but the battle do not end here. You are wasting money if you do not give efforts to lead response and conversion that is given to lead generation.
It is important to maximize the efforts by using the incoming leads and placing them in immediate connect that will eventually help in closing more sales apart from strengthening the lead conversion rates.
The article is also available at http://goarticles.com/article/How-to-Increase-Lead-Conversion-Rate-Successfully/9310933/
Although, there is a considerable jump in the inbound leads, what is the next step to be followed once they are on board? Do your lead response efforts are taking advantage of the lead flow? Does the lead conversion rates are using a boost? If leads are not getting successfully converted, then they are not of any use.
- Focusing on speed to lead
As per Kellogg Study, the odds of reaching a lead rising 100% if the lead is called within a time span of five minutes instead of 30 minutes. It has been found that the odds of qualifying and lead conversion jump 21 times if the lead is contacted as early as possible. It is a known fact that contacting the leads immediately has been helpful in turning the response time into a competitive advantage.
- Converting the leads to conversations and eventually turning into sales
Never measure how many leads you are able to get. The main question is how many are you conversating with? Successful conversion of leads right from the start with the help of more conversations is important. Don’t just rely on email for getting in touch with a hot lead. Getting in touch with the incoming potential clients means that one can give more time for closing leads and less time is spent on pursuing the cold leads.
- Relying on CRM tools
CRM softwares can be a great way to get in touch with your clients immediately. According to a LeadQual study, just 40% of the leads get a response through telephone within a time span of 24 hours.
- Getting in touch using the lead response management services
Speed is considered as the single largest driver of any conversion apart from being the first business to get in touch with a lead witnesses rise by about 200%. It is believed that the lead response management services have been developed for connecting with the incoming leads by calling them immediately and also offering them relevant details about a lead. Such services help in instantly connecting with a potential client, apart from offering the opportunity to start a sales conversation. It is believed that the customers of one lead response management service have seen lead conversion rate rise almost 300% after the service has been brought on board.
- Availability anytime, anywhere
Failed to reach the desired goal? Not a problem at all. As a marketer, you may stay away from your desk. As per Leads360 study, the leads that come during weekend and after-hour leads are extremely valuable as they are not often paid attention. In a similar fashion, according to LeadQual report there are numerous opportunities available for the after-hour and weekend calling when various firms do not have ample staff to answer queries. In this age of technology, no excuses can be given for missing out an incoming lead. It is believed that lead response management services help the marketers and also the sales rep to bag in depth details by phone and to get in touch immediately through phone, irrespective of the sales personnel location.
- Systematically persistent
It is believed that persistent is an important aspect for attaining sales success. But, it has been found that consistently following up with the leads is a difficult task. According to Leads360 report about 35% of the leads are able to get in touch and almost 72% are reached only with the second call and almost 50% of leads never get the second call.
As per few lead response management services provide systematic reattempt abilities that make get in touch with the personnel with lead details, providing one touch connection with the leads for involving in instant phone calls. It is one of the reasons, why none of the leads get wasted and successfully more connections are being created.
You are giving some competition for generating new inquires and also potential clients, but the battle do not end here. You are wasting money if you do not give efforts to lead response and conversion that is given to lead generation.
It is important to maximize the efforts by using the incoming leads and placing them in immediate connect that will eventually help in closing more sales apart from strengthening the lead conversion rates.
The article is also available at http://goarticles.com/article/How-to-Increase-Lead-Conversion-Rate-Successfully/9310933/
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