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Monday, 1 September 2014

Can mobile CRM transform functioning of sales?

9/01/2014 01:27:00 pm

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CRM helps businesses to maintain organized client data that can be viewed throughout the firm with the aim to serve the clientele in a better fashion. But with the consistent growth in technology, businesses are fast realizing that one of the most effective way of maintaining good relations with the clientele is only by making the CRM accessible while on the  move.

Many are saying that mobile CRM is successfully transforming the very look and feel of a business in various ways possible.

In this age of technological advancement, no business wants to revolve around the office. With the growth in mobile computing, numerous smart devices, availability of the cloud based data networks; more business houses are able to move to the digital space to maintain the speed of work flow.

In the present times, outside sales reps have been spending more than 50% of their workday just selling. In other words, it also means that sales team requires more sales related information, better software/tools and also contacts details, etc. This assumes great importance when these sales reps are dealing with the client information.

With the growing usage of cloud computing and CRM bagging a greater role in any business, the importance of joining them both becomes big. It has been seen that CRM has potential to raise sales by nearly 30%, boost the productivity levels by nearly 34% and also enhance the prediction accuracy by about 40%.

It has been found that mobile CRM permits the sales personnel to take complete advantage of the company they are working for, improve efficiency and also increasing the visibility of viable CRM software as well while on the move. But, how is it taking place, let us take a close look.

- Device options help in productivity strengthening

Research proves that firms that started accessing their regular activities via a device such a smart phone help in enhancing employee productivity by about $350 per year per employee. This happens due to the increasing usage of smart devices by the employees. Mobile CRM comes with the potential to function on different platforms, hence it becomes one of the sought after tools. One can quickly generate leads and also close a sale at the same time.

Working on their favorite device helps in increasing the attention level apart from boosting the productivity levels by about 15%.

- Increasing the engagement within sales team 

Any business or company can only attain success when employee satisfaction levels rise drastically. Research shows that an unsatisfied employee can cost a company about $300 billion on yearly basis. Collecting details, getting in touch with customers, reviewing messages are all essential factors in regard to sales.

But at the same time, these factors can also eat up your time. Mobile CRM has proved helpful in streamlining of time spent on the boring tasks with the help of automation of few aspects of the sales process. Now, the sales officials can stress on important aspects while mobile CRM has potential to take care of other important features.

- Enhancing support for strengthening business operations 

Mobile CRM is considered as an adaptive solution that can be customized as per the requirement of the clients and their business needs. One can also say that it also helps firms to make considerable growth and move forward.

- Lowering of client buying turnaround time 

Time is considered as an important factor for any business. This is also one of the reasons why the sales rep should be processing all client information through a mobile device.

Only a mobile CRM has the potential to help the outside sales rep to do his or her job effectively, without comprising on their location. This again helps in rising the buying times for the client, which boosts the profit levels of the business

These are few important steps that has helped mobile CRM to prove its mettle apart from successfully lowering the work pressure from sales reps so that they are able to increase their focus on making the existing clients happy and bagging new ones.

The article is also available at http://www.basearticles.com/Article/13859/Can-mobile-CRM-transform-functioning-of-sales.html

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