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Wednesday, 24 September 2014

Growing relevance of online CRM in business domain

9/24/2014 11:55:00 am

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CRM is considered as a significant part of business management process. It also combines varied business processes, people and technology to develop and also maintain the client relations. The CRM concept has always been there from the inception of a business. But, in the past few years, the demand for CRM tools, especially online CRM tools has witnessed considerable growth.

Moreover, in the past few years, there has been a considerable rise in the online CRM providers and it is also one of the reasons for the availability of cheap and user friendly solutions that come with multiple facilities such as monthly subscriptions and also optimization for the small businesses.

Online CRMs are best suited for the small and medium sized enterprises (SMEs) because it is cost effective in regard to infrastructure and deployment overheads. Furthermore, there is no upfront investment is required in regard to hardware or software. A simple sign up is all a company needs to do for using an online CRM.

It has been found to be useful for successfully connecting various departments and teams within a company such as sales, marketing and client service apart from increasing the visibility of the client details. Again, it helps in luring the right clients and also maintaining the satisfaction levels of the present customers. This is a great way to bag extra insight that can be beneficial.

What does online CRM does for sales 

A good tool can be a great option for helping the sales team to enhance its productivity level considerably. With the easy access to pipelines, calendars and also sales reports, the sales team can efficiently monitor the new leads from the first contact to close and also help them stress on the most lucrative deals.

What does online CRM does for marketing 

It can be an excellent tool for the marketing professional as well. It can be efficiently used for planning, executing and also measuring the success of any marketing campaigns apart from helping the marketing team to marker via varied channels. It can be done by using when the right message is sent across to the audience.

What does online CRM does for client service 

An online CRM tool ensures for its customers to monitor the cases and also solve the client issues without any problems. Client support requests can also be derived from all varied channels and also assignment to specific teams can also happen. With the usage of CRM for client service, it is possible to make all client interactions more efficient, profitable in nature.

Online CRM can be accessed anytime, anywhere

As online CRM tools are mobile optimized, hence the sales and client service teams can view the important client details from any particular location. This type of access, the staff can easily carry out the necessary update and also share their calendar, easily add appointments and also review the client quotes and correspondence without visiting the office premises or while on the go.

There are no second thoughts that online CRM, social CRM and also mobile CRM is fast altering the way business is being done. Online CRM has been successfully offering a new level of in depth information that was previously not available to businesses.

The article is also available at http://www.basearticles.com/Article/19411/Growing-relevance-of-online-CRM-in-business-domain.html

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