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Wednesday, 10 September 2014

Is CRM implementation a complicated process?

9/10/2014 12:36:00 pm

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It is completely shocking to see how different businesses or even the midsize firms’ sales or service departments do not go for taking complete advantage of a modern tool like CRM. Either they have been using an old version with few features or they still make use of paper driven processes. Few companies have opted for full time investment in a full ERP solution with features such as supply chain, finance and also human resource automation but they did not realize the value of integrating a front end sales and marketing solution.

It is believed that the growing competition in the marketplace from the big players have made the concept of entry level CRM possible. With the growing number of players focusing on cloud based solutions and each one of them providing their own particular set of integration options, making it possible for investing and also developing on your solution as results are attained. Those days are gone when 12-24 months before results can be attained.

CRM is considered to be a complete life cycle solution for the management of clients from marketing to after sales support. It is always advised that selecting a cloud based solution is the best option as one pays only the ongoing license fees based on the usage and also have no upfront hardware costs to take care.

The below mentioned functionality that needs to be considered before implementation. The main idea is to provide a time based solution that comprises of the important stakeholders to make the solution workable within a time span of one week.

Sales Automation –

- Account, contact, opportunity and activities
- Basic workflow
- Customization of objects and fields
- Data mapping, transformation, migration and also data validation
- Notes and attachments
- Lead management, routing and assignments
- Email templates and also tracking
- Analytics, reports and dashboards
- Product features

The whole solution can be implemented within a time span of five days approximately

Day 1: Starting and also carrying out analysis comprising of a design workshop

Day 2 and 3: Configuring and review – prototype a solution on the basis of the design workshop for quick feedback, permitting time for minor alterations.

Day 4:  Data Migration

Day 5: User training and wrap up

It is always a better idea to opt for usable software that permits strengthening of staff efficiency for the enhancement of customer life cycle.

The article is also available at http://salescrms.weebly.com/blog/is-crm-implementation-a-complicated-process

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