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Tuesday, 11 November 2014

Education CRM helps nurture relationships throughout student lifecycle

11/11/2014 12:15:00 pm

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The current dynamic education industry believes in developing lifelong ties with the essential constituencies more essential than in the past. It is believed that the growing competition over the enrollments is also strong and robust as well. Moreover, the scrutiny process over the student outcomes is also acute in nature. It is believed that maintaining the attention of the alumni and also the supporters with the growing competition is becoming difficult with every passing day.

To attain success, relationship strengthening requires to getting involved in an ongoing conversation about the relevance of education an institution is providing. That conversation kicks off fast, helps strengthen the student experience and gains maturity with the passage of time.

This is where an education CRM comes handy as it can prove helpful in initiating, pushing and also sustaining that conversation.

In the market, there are varied set of CRMs available which offers a strong set of flexible solutions that can prove helpful for your institution to successfully recruit and also enroll the potential students, support and also maintain the existing students apart from cultivating meaningful relations with the alumni and also the supporters.

The CRM for higher education usually applies a comprehensive approach towards positive relationship development that leads to higher count of enrollments, more number of successful students along with highly committed alumni and supporters. Some of the education sector CRMs has the potential to handle multiple tasks such as of the recruiter, student success CRM along with the next generation advancement solution.

An education sector CRM has the capability to help the higher education institutions in multiple ways –

- Aiming the essential constituent groups comprising of potential students, enrolled students along with the alumni.

- Engaging constituents with the personalized and also important communications.

- Ability to offer most appropriate and on time support services.

- Developing distinctive experiences that help in setting your institution apart from the peers.

With the growing competition across the globe, the potential students are consistently are seeing higher education as an essential aspect since the cost of earning a degree is assuming importance and also going up along with students having more wide spread choices.

This is also one of the possible factors which are leading to rise in competition internationally. These days, all the educational institutions are consistently aiming to attract the top quality students and also the right students.

More education providers are aiming to use a state-of-the-art CRM technology that features time tested recruitment strategies that can help change the way existing and potential students are lured and offered services.

Research proves that higher education providers are usually looking for a tool that can offer new and enhanced capabilities so that developing and management of the successful, high value relationships with all their constituents become possible. Some of the most common demands by the higher education providers are as follows –

- Easy and quick integration with campus solutions.

- Ability to comprehensively plan events, management and also analyzing results.

- Playing the role of service center for higher education.

- Offering 360 degree view of the students and their performance.

Now, let us take a close look into the benefits of using CRM software in education domain-

1. Easy management of complete constituent lifecycle 

- Enhancing the relationships via the constituent lifecycle to help them stay engaged.

- Personalization of the communications by using real time details integrated between the varied systems.

- Offering a complete seamless interface for strengthened user experience and also bringing considerable improvement in the productivity levels.

2. Enhancing the effectiveness of recruitment drives

- Strengthening the knowledge of the individual requirements and also the interests via interactive communications.

- Making good use of the different message channels to enhance the potential students’ interest.

- Ability to offer more qualified candidates with the help of personalized survey and also inquiry management.

3. Bringing improvement in retention rates 

- Offering enhanced access and information via the integrated, 24/7 constituent service center.

- Capable to solve the issues faster along with maintaining seamless information flow between the varied systems.

- Identifying the at-risk students for taking immediate action and also resolving issue at the earliest.

With the ever increasing competition in the education industry, it is essential to use a CRM that will be able to manage the students and all the other aspects related to it. Only CRM software enjoys the capability to easily manage the complete operations and also enhance the profitability at the same time.

The article is also available at http://www.basearticles.com/Article/30021/Education-CRM-helps-nurture-relationships-throughout-student-lifecycle.html


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