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Wednesday 31 December 2014

Using social CRM for engaging and interacting with clients

12/31/2014 01:44:00 pm

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More number of businesses across the globe is making use of social media networks like Facebook, Twitter and LinkedIn with the aim to make their businesses more accessible, personable along with the maintenance of long term connections.

In return, lot of these details can be used for linking to your CRM tool for bringing improvement in client relations.

In the recent years, CRM has attained great success in positioning itself both as a technology and also strategy that proved helpful for firms to opt for better management of the interactions both with current and prospective clients. It is believed that the integration of social media activity with CRM can boost the communication levels with the clients and also prospects. It will further help in the development of a better community and also developing robust relationships with the clients.
Look for an integrated solution

Experts are of the opinion that it is always a better idea to opt for such a solution that enjoys the ability to integrate with essential social media applications. It will prove helpful for the users to engage with the prospects and clients in the most collaborative manner possible with the aim to generate leads, enhance loyalty, develop client retention and also maximize the revenue levels significantly.

It is believed that the out-of-the-box integration with social media platform like LinkedIn helps the users to bag many possibilities of social networking for instant knowledge about the existent and potential customers.

Looking for a CRM that offers an interactive dashboard, users are able to go through a series of social media sites, getting rid of the requirement for users to swiftly switch between varied applications.

Making efficient use of social networks for maximizing the engagement process 
The ability to identify new possible means of engagement with clients and potential clients is considered as a difficult and cumbersome task but at the same time its relevance cannot be ignored. Networking has undergone major changes in online social portals to which people prefer to be a part of and also where the dialogues with existing and potential clients have the ability to flourish.

With the help of a trustworthy social CRM, it becomes possible to –

- Build relationships with the present and prospective customers both.
- Improved targeting the potential clients and also get prepared for sales initiatives.
- Easy and hassle free tapping of leads and networking opportunities.
- Ability to update and also view the twitter feeds directly from CRM.
- Extending conversations and also partnerships with potential clients to varied social media channels.
- Helping the users to easily find how online conversations are impacting the brand.
- Identifying the influencers.
- Taking part in online conversations with audiences from the CRM.

Effective monitoring of blogs/websites from CRM 
It should have the ability to easily display RSS and website feeds onto the interactive dashboards of the CRM. Again this essential feature will only be possible to attain when the customization of dashboards takes place on routine basis.

Moreover, it should also allow firms to take a close look at any company’s official Facebook account from within their dashboard.

In fact, it won’t be incorrect to state that the advantages of a social media platform will ensure that firms make relevant use of social media capacities for the improved management of the organization’s complete portfolio of the social media activities.

The article is also available at http://www.basearticles.com/Article/43129/Using-social-CRM-for-engaging-and-interacting-with-clients.html


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