Sales Lead Management Best Practices

Sales Leads are the key forces to drive any business to success. If these new HOT prospects are not carefully nurtured following best practices, they can easily turn out Cold. Following steps are very important in streamlining the Sales pipeline of any business.

• Lead Capture – Sales Leads that are generated from various sources like websites, Campaigns, Cold       calls, research, Data lists etc. should be efficiently captured and assigned to the Sales team to give Right Attention at Right Time. All this can be achieved by using a right Lead Management Solution
• Lead Grouping / Lead Scoring - It is very important to group the Leads based on the individual business metrics defined to give Right Attention in a Right way. The promotions and offers can be planned to the maximum scored leads to increase the potential and conversion rate.
• Lead Nurturing  - Sales leads often step back to commit the sale and need to be nurtured until he/she feels confident about the sale. This should be done on a regular basis so the lead is not lost completely. Giving a Right Attention to the Lead is a key for this step.
• Lead tracking -  Tracking every interaction with the lead is a key to follow-up intelligently. Setting up the reminders, alerts and giving Right Message will potentially turn the Lead into a sale.
• Lead Analytics – Knowing the trends of the business will always helps you in predicting your sales, defining your business metrics, targeting the Right leads and measuring your ROI.
• Using a good Lead management solution will lessen the time taken to produce these analytical reports.