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Wednesday, 5 March 2014

Lead Management Solution For Mortgage Industry

3/05/2014 11:13:00 am

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Are you aware which leads are helping you garner maximum money?  When a customer gets in touch, do you search for information endlessly?

Are you are also facing trouble like the other brokers, failing to keep track of the leads, which is in turn negatively impacting the returns ?

Then, it is time to take full charge of your mortgage business and also to ink more deals. The whole process needs to be carried out within a short time span along with the urgency for centralizing all the workflows and communications onto one powerful platform, which can be accessed from anytime and anywhere.

Experts are of the opinion that with the growing competition in the Mortgage industry, it is essential that businesses should think about the adoption of lead management system in their day to day work. It is best advised that such a lead management is chosen which is faster and smarter in its approach. Before you opt for any such tool, there are certain features which a top class lead management software must have 

  •          Potential to connect the leads to loan officers, sales agents and buyers all at the same time.
  •          Ability to capture leads from different sources within few seconds for carrying out analysis.
  •          Ability to convert the leads to loans.
  •          User friendly interfaces should be opted for so that leads creation process takes place in no                 time.
  •          The input type of loan and date, along with the follow-up alerts will prove helpful.
  •          Easy access and viewing of the follow-up leads as in when the time comes.
  •          Advanced grouping of leads so that the sales department is able to target at specific campaigns                         to tap clients.
  •          Easy and quick access to the detailed lead activity history from anywhere, anytime.
  •          Easy customization of the lead needs along with lead attributes for the convenience of the sales             team.
  •          Availability of single interface for the sales pipeline management.


Moreover, a competent lead management solution should be able to answer few of the frequently asked management questions such as 

  •          Measuring the success of different facets of the business such as marketing initiatives, mortgage                       sales and also sales staff.
  •          Locating the best areas/neighborhood for enhancing the productivity of the business.
  •          Reviewing the performance of the retail branch sales in comparison to the set goals/targets.
  •          Deciding the mortgage sales goals using the past years’ real sales data.

Now, any broker can now easily maintain track of their leads without facing any hurdles as a lead management system can automate all their tasks. Start using a lead management tool today and make your life easier. It is one of the quickest ways that can help you save time.

For more information click here Lead management solution for mortgage industry 




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