CRM can turnaround sales slump witnessed by auto sector

Are you an auto dealer and looking for an automotive CRM that will help accelerate your sales performance? It may be possible that you are not sure about where to start and what tool to opt for that will help strengthen you revenue prospects.

This write up will help you understand why an auto industry player requires software like sales CRM which enhances your business and also the possible features to look out for in a CRM solution.

Why you need auto sales CRM

First and foremost, a CRM should be capable enough to help your dealership to better track and also communicate with your clients. Moreover, an ideal auto CRM should also offer a possible way to track and also bring improvement in the sales process, which will prove beneficial for offering insight into both the performance of team and the processes they use for selling/servicing cars/vehicles.

Auto manufacturers very well know that sales, marketing and service effectiveness will prove helpful in making or breaking their image in the present global economic conditions. This is considered as one of the primary reasons why enterprises/organizations are turning to sales CRM solutions that will offer them competitive advantage.  

Before you opt for any CRM solution, it is an absolute must that you answer these questions first –

-         - What kind of customers are you aiming to capture?

-         - What are the strength areas of your team?

-         - What is your client cycle?

-         - What is the lifetime value of your client?

-         - Are you successfully nurturing relations with your clients?

-         - Which is the most preferred form of communication of your clients?

Now let us take a close look at the different features to look out for while opting for sales CRM solution for driving your business –

-         - Improved communication  

Look for a solution that will guarantee to effectively operate the present day modern and update sales processes with just one single, easy to use system. Use a sales CRM that promises to unite all the different teams across your organization such as sales, marketing so that effective working on leads becomes reality.

-         - Service notifications/alerts

It is a known fact that real time service notifications are the need of the hour as they allow the sales rep to easily maintain customer relationships and also develop value for the upcoming sale.

-          - Quick Inventory access   

Saving precious time with easy access to the present inventory is essential.

-        - Increased productivity of sales along with focus on client satisfaction

It is an absolute must that you look for a solution that offers guaranteed return of 30-40% jump in sales force efficiency, 8-10% rise in client retention, 12-15% rise in revenue generated by each client service representative, 100% rise in lead follow up activity, 10-15% rise in client satisfaction.

-         - Easy to understand and use interface apart from improved planning

The solution should ensure that the user adoption goes up and eliminate manual data entry process so that the focus could be enhanced in strengthening the selling process more effectively.

-         - On the go solution

It always better to go for a solution that can be accessed from anywhere, anytime. It is a known fact that the sales rep are usually always on the move, so they should be able to view, edit data while on the go.

Although, the current trends show that the sales figure has declined for 18 months in a row, it is time for the market players to fast adopt sales CRM solution that will boost their productivity and sales figure both.

This article is also available at http://www.basearticles.com/Article/542/CRM-can-turnaround-sales-slump-witnessed-by-auto-sector.html