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Friday, 27 June 2014

Education industry adopting sales CRM tool for speedy growth

6/27/2014 01:21:00 pm

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In the growing world of competition, the education institutes across the globe are looking for different sort of facilities in a CRM tool which overlooks sales, student management along with bringing overall improvement in client responsiveness. It also looks after the client life cycle for successful student acquisition for the University and Institute.  
Market insiders are of the opinion that such a tool should be selected that offers customized features where no client is missed out on. Automatic remainder sending option should be available so that it can be sent to the management as well as students as well.
Some of the most noted features demanded by the educational institutes are sending of automatic updates to the students through emails, SMSes and to the management through the dashboards, pending activities, etc. Few of the other popular facilities comprise of a calendar module, easy way of adding leads/courses, detection and deleting duplicate entries. 
Today, educational institutions are consistently reeling under the growing pressure of economic recession along with the rising capital shortage. Leaders are eyeing for different ways with the aim to control costs while offering superior quality services and also preserving programs. The sector is facing the growing challenge of supporting a steady or rising count of students only with the help of fewer resources and staff.
More and more educational institutions are looking for solutions that will help you gain deeper insight into the different aspects of successful running of an educational institution such as maintaining of corporate and alumni relations, admissions and enrollment, management of assets and facilities, reviewing the need of staffing and recruiting, measuring the performance of teacher and students, etc.
As with time, competition is witnessing strong growth, the demand is also seeing steady rise.
Some of the top features that the education CRM tool must have are as follows –
-  Offering 360 degree view of all the essential administrative and financial information, which is completely accessible and up to date.
-  Effective allocation of budgets which helps in getting rid of the different financial risks and also helps improvement in planning.
- Useful utilization of budgets for different programs with ease and hassle free, which helps increase the visibility in the financial process.
- Easy and quick measurement of the sales pipeline with better accuracy apart from bringing transparency in task management. Creation of weekly and monthly reports within a short time span, instead of spending days on it.
- Helps the sales representatives to spend more time with the clients.
- Lowering of administrative time.
- Identifying the possible bottlenecks in solving the issues of students. Using lead and campaign modules for the purpose of student recruitment which ultimately improves the marketing initiatives.
- Quick implementation for coordinating with the Institute.
- Bettered account based reporting with the aim to support development of products and services.
As more and more educational institutes are fast realizing the importance of CRM solution, its popularity is fast gaining ground which will bring improvement in efficiency. 

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