How CRM tool can benefit advertising agencies?

There are number of CRM tools available in the market these days but all of them come with different approach. When an advertising agency is looking for a CRM solution, the ability to choose the right kind of tool can play a crucial role in making all the difference to your business.

Now, it is time to take a closer look at few of the things that you should keep in mind while planning to bring a CRM software on board for an ad agency as giving due diligence is significant. The ability to find CRM tool for the ad agencies is of prime importance as it will help not just in enhancing the profit ratios but also boost the customer satisfaction levels.  

Moreover, when you start working with varied kind of clients including prospects, then such a solution will be needed that will bring power with flexibility on board. An advertising agency aiming to make it big can never afford to miss the opportunity to connect with a prospect. Irrespective of the size and specialty of the agency, it is essential to have such a system in place that will be capable enough to oversee many contacts and also help maintain the progression of the work. 

With the help of a CRM solution, it can prove fruitful in developing and strengthening bids for contracts. There are many features in CRM software that can make your team work as a cohesive and productive unit.

Few of the common problems which an advertising agency faces in the absence of an efficient CRM solution are as follows –

-  Absence of cost assessment tool causes trouble for the account managers

Absence of a proper budgeting tool can be a cause of worry for the account managers. The CRM software can be of great help in negotiating better fees for the agency services.

-  Rise in unexpected costs on different jobs

Lack of a proper controlling procedure and absence of vigilant system can lead to mounting costs on unnecessary jobs.

-  Absence of tool for creating formal tenders

Are your production managers able to negotiate the best possible price for the third party suppliers? The absence of CRM system will help get rid of common risks such as supplier mistakes, overcharging, etc.

-  Inability to control mounting costs

This leads to decline in profitability with time and increase in expenditure.

-  Ineffective performance of team

Parameters are needed to judge the team performance as then only in long run goals could be set. An efficient CRM system will be able to regularly monitor the work of every employee, which will help in bringing improvement.

-  Absence of time-booking tools

The CRM tool will be able to review and find out who is booked, overbooked and all in one place in real time. This will help in better distribution among any team.

-  Messy layouts, files and documents

Are you facing problem in locating important contracts, quotations or layout. Bring CRM software and get rid of all these problems as everything can be consolidated on one platform.

-  Data not secured properly

Are you consistently living under the threat of data theft? Then, it is time that you start using a CRM solution as it will maintain the integrity of the data.

Now, take a close look at few of the top features offered by a CRM solution.

- Effective management of different clients

When the advertising agencies eye for CRM software, it is essential to choose the one that makes the process of management easier, increases the productivity level and also plan the future in a better manner. A CRM tool can prove fruitful in the removal of duplication; increase the communication among different teams, especially among the sales and marketing teams.

It will also serve all the customers in a better way, which means retaining the current clientele while bringing new ones on board.

-  A competent CRM solution for the ad agencies helps in process refinement

When the ad agencies use CRM software, all the different aspects of maintaining a relation gets highlighted apart from measuring its success rate. Working with consistent improvement principles becomes only possible when the results are analyzed on a regular basis. In fact, ad gurus feel that the usage of standard business practice is an excellent way to review the results.

-  A proper platform helps to manage all your leads and then converting them into deals. In other words, it means the conversion of the prospects into clients attains greater height with this solution.

- Automatic distribution of leads will help save you time as compared to the manual disbursement of leads to the sales team.

- Features such as automated lead capturing, lead tracking, lead nurturing will prove helpful in enhancing sales and revenue figures considerably.

-  Consolidation of leads from different sources into one platform is a great way to take a quick look of all the leads.

-  Accessing the status of the leads through mobile anytime, anywhere.

-  Easy integration with different platforms such as Google Calendar and Microsoft office suite so that the sales team are in a position to maintain a close track of the daily activities such as meetings, appointments.

- Offering ample room for customization in accordance to the requirement of the clients.

-  Easy integration of the CRM solution with the present website so that smooth flow of the visitor details, which can be treated as prospects.

-  Easy management of daily reports without any hassle.

Statistics reveal that about 75% of the captured leads go wasted in the absence of a proper CRM solution. Hence, it is time to get 360 degree CRM solution that will prove helpful in attaining faster sales results. Now, you can also align marketing and sales initiatives with the help of these tools.

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