CRM tool has successfully made the corporate sales teams more efficient and productive, which allows them for an easy and quick access any lead record and then developing a follow up task for scheduling a meeting or offering a potential client with a price. In the current times, most of the CRM platforms are inter-operable with different other enterprise systems like marketing automation tools. But, in the present situation, one of the most important integration which is available is the link to social media.
It is believed that the first and foremost task of sales personnel will be to identify the leads and then starting a conversation with them. In the social media, these conversations are taking place every day and every hour, and if your business is not participating in it then you are missing out on the opportunity to meet your potential customers. It is time to delight them these clients with your company’s client service facility and also displaying them how they can attain their targets by using your products or services.
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For different reasons, one must consider social CRM integration. There are several benefits of using social CRM integration that your business may find attractive.
- Viewing the complete conversation
If your company has a social media team, then it is likely that you are engaged in communication with your clients or even leads online. But, is your CRM keep a track of these conversations? Social CRM integration allows you to tie those conversations to the present records in the database. It is also possible to take a complete record of these interactions with the clients such as phone calls, emails,etc.
It is always better to remember that your client will be expecting seamless experience irrespective of the communication method used. By plugging the sales team into any social conversation, it is possible to make the client’s experience smooth and also consistent. It is also possible to offer some accurate reports for the better management of the sales and client service engagement initiatives.
- Quickly resolving client service issues
Every company should keep track of the social media sentiment about any brand to ensure that all problems are solved before they become big headache. When a problem is spoken about online, it needs quick response. It will also help in moving ahead with the good service and support issues before they impact your brand. It will also help promote and advocate brand loyalty among friends and followers. The trusted personal recommendations, when are socially shared, have been found to be very powerful as compared to any paid advertisement or a marketing initiative.
- Can we make the staff shine
Social media engagement has been found to be working efficiently when employees from different areas of business are empowered to give response to the clients through social channels. Few companies may not be in favor of the idea of letting the staff take over in such a public forum. With the help of a social media norms and solid training plan in place, it is possible to let the staff to offer better client service as a social CRM can permit various departments to access same information about a potential client.
Every company should consider using the power of social CRM for bringing improved partnership and support from both within and outside business.
It is believed that the first and foremost task of sales personnel will be to identify the leads and then starting a conversation with them. In the social media, these conversations are taking place every day and every hour, and if your business is not participating in it then you are missing out on the opportunity to meet your potential customers. It is time to delight them these clients with your company’s client service facility and also displaying them how they can attain their targets by using your products or services.
- Viewing the complete conversation
If your company has a social media team, then it is likely that you are engaged in communication with your clients or even leads online. But, is your CRM keep a track of these conversations? Social CRM integration allows you to tie those conversations to the present records in the database. It is also possible to take a complete record of these interactions with the clients such as phone calls, emails,etc.
It is always better to remember that your client will be expecting seamless experience irrespective of the communication method used. By plugging the sales team into any social conversation, it is possible to make the client’s experience smooth and also consistent. It is also possible to offer some accurate reports for the better management of the sales and client service engagement initiatives.
- Quickly resolving client service issues
Every company should keep track of the social media sentiment about any brand to ensure that all problems are solved before they become big headache. When a problem is spoken about online, it needs quick response. It will also help in moving ahead with the good service and support issues before they impact your brand. It will also help promote and advocate brand loyalty among friends and followers. The trusted personal recommendations, when are socially shared, have been found to be very powerful as compared to any paid advertisement or a marketing initiative.
- Can we make the staff shine
Social media engagement has been found to be working efficiently when employees from different areas of business are empowered to give response to the clients through social channels. Few companies may not be in favor of the idea of letting the staff take over in such a public forum. With the help of a social media norms and solid training plan in place, it is possible to let the staff to offer better client service as a social CRM can permit various departments to access same information about a potential client.
Every company should consider using the power of social CRM for bringing improved partnership and support from both within and outside business.
The article is also available at http://www.basearticles.com/Article/9635/Realizing-the-business-benefits-of-social-CRM-integration.html
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