Recently a prominent IT and advisory company Gartner had claimed that the CRM market will successfully touch the $36-bn mark by the year 2017. Despite the handsome projection, it has been found that the actual CRM implementation level continues to stay low. This leads to a rise in the relevant questions such as– what is the reason behind the marked difference between CRM marker and its usage level and why the penetration level is so low.
Currently, there are nearly more than 240 CRM vendors available in the market. Although, all of them promise to be effective in their own way, but it has been found that boxed CRM solutions are not able to meet the company requirements.
This is also one of the reasons why most of the companies across the universe want to go for effective customized CRM tool as compared to a complicated solution.
We will now take a close look at few of the essential points that will talk about the advantages companies’ bag from customized CRM tool –
- Fulfilling exact requirements of a company
It has been found that mostly CRM vendors create solutions with the aim to appeal all the possible industry domains. The result is a feature oriented CRM tool. A CRM should be able to streamline the organization processes and automating the different tasks effectively instead of further adding to problems. A chunky CRM won’t be of much help for any company.
It is believed that deployment of such software is essential that offers features which are of relevance to your company are important otherwise it will bring down the productivity of sales, marketing and client services team.
It is believed that a customized CRM toll helps in meeting the business requirements without facing any problems. With a solution keeping in mind your business operations, it handles all the individual problems successfully. A CRM needs to be based on the organizational workflow and hence, it assumes importance for the employees to get familiar with it.
- Integrating with various business departments
It has been proved at different instances that a customized CRM tool enjoys better integration into the different business operations across various departments. Customizing the CRM implementation in regard to a specific department should be the first step and then reviewing the various loopholes can be done. With passage of time, the CRM tool should be extended to other capabilities as well.
It is believed that while looking into the organization process is important for CRM customizations but at the same time, keeping a close watch on the users’ opinion is also essential. A tool which helps the end users is what the service providers should aim to offer.
The article is also available at http://www.basearticles.com/Article/16992/CRM-customization-can-drive-business-growth.html
This is also one of the reasons why most of the companies across the universe want to go for effective customized CRM tool as compared to a complicated solution.
We will now take a close look at few of the essential points that will talk about the advantages companies’ bag from customized CRM tool –
- Fulfilling exact requirements of a company
It has been found that mostly CRM vendors create solutions with the aim to appeal all the possible industry domains. The result is a feature oriented CRM tool. A CRM should be able to streamline the organization processes and automating the different tasks effectively instead of further adding to problems. A chunky CRM won’t be of much help for any company.
It is believed that deployment of such software is essential that offers features which are of relevance to your company are important otherwise it will bring down the productivity of sales, marketing and client services team.
It is believed that a customized CRM toll helps in meeting the business requirements without facing any problems. With a solution keeping in mind your business operations, it handles all the individual problems successfully. A CRM needs to be based on the organizational workflow and hence, it assumes importance for the employees to get familiar with it.
- Integrating with various business departments
It has been proved at different instances that a customized CRM tool enjoys better integration into the different business operations across various departments. Customizing the CRM implementation in regard to a specific department should be the first step and then reviewing the various loopholes can be done. With passage of time, the CRM tool should be extended to other capabilities as well.
It is believed that while looking into the organization process is important for CRM customizations but at the same time, keeping a close watch on the users’ opinion is also essential. A tool which helps the end users is what the service providers should aim to offer.
The article is also available at http://www.basearticles.com/Article/16992/CRM-customization-can-drive-business-growth.html
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