It has been found that the CRM vendors are consistently trying their best to bring improvement in the software’s user interface. But often it has been found that data integration is fast getting neglected.
Many market analysts have been throwing light on the rising importance of usability in CRM applications, primarily in mobile apps. Vendors are stressing on bringing considerable improvement in the user interface of CRM to enhance the software’s poor adoption among the users.
While talking about the adoption rate, Gartner had unveiled a report in 2003 that claimed that just 42% of CRM software licenses bought by firms have never been used. As per a survey conducted by CRM vendor Tactile, just 41% of the sales professional stated that they gave little or no details in their employer’s CRM tool. More than half entered details into the system once in every week or less and 34% claimed that they never feed any client contact details into the firm’s CRM tool.
Functionality and flexibility of a CRM tool
In the initial stages, the vendors are likely to stress on lucrative interfaces and not just on functionality. Sales personnel aim to mere close deals and they will be continuing to use common tools like spreadsheets if that is able to make them get business done. Flexibility has come up as an essential criterion for getting work done.
Most market experts are of the opinion that sales professional does not need to be bound by any rules. When you enquire the sales personnel about the closing of an account, they will be saying that there is no right way of doing it and do not need directions for it. One needs to ensure that they work in close association with them, offering them details that will help making a sale but with the option for flexibility.
Quick integration and client experience
And, then there is scope for integration, which is a lucrative option for users. Yet, integration is important for firms that aim to make use of their CRM tools to provide an improved and most client oriented experience. The absence of proper integration is one of the major problems faced during mobile CRM integration. Wide variety of details across varied platforms is creating a roadblock in the proper functioning of the CRM processes that will help in delivering top class client servicing solutions.
Nowadays, integration is fast appearing to be gaining momentum among the marketing communities. As per the new Teradata research, integration has emerged as one of the top priority for nearly 60% of the senior marketing personnel. About half of them have been making complete integration with the present technologies as their top priority for carrying out evaluation of the new marketing technology.
Although, integration is responsible for the strengthening of client experiences, firms also need to focus on cross functional participation by making the different departments work together such as sales, marketing, client servicing, etc. Obviously, this becomes easier to handle when the client information is available to all of them.
Most companies encourage teams to work in close coordination to attain client centrism, making it as the foremost response. Involving different stakeholders from varied business domains is not the utmost requirement at the moment but using the CRM to its full capability is definitely the top criteria for businesses aiming to bag strong growth.
The article is also available at http://www.basearticles.com/Article/22075/CRM--how-it-can-make-businesses-more-profitable.html
Many market analysts have been throwing light on the rising importance of usability in CRM applications, primarily in mobile apps. Vendors are stressing on bringing considerable improvement in the user interface of CRM to enhance the software’s poor adoption among the users.
Functionality and flexibility of a CRM tool
In the initial stages, the vendors are likely to stress on lucrative interfaces and not just on functionality. Sales personnel aim to mere close deals and they will be continuing to use common tools like spreadsheets if that is able to make them get business done. Flexibility has come up as an essential criterion for getting work done.
Most market experts are of the opinion that sales professional does not need to be bound by any rules. When you enquire the sales personnel about the closing of an account, they will be saying that there is no right way of doing it and do not need directions for it. One needs to ensure that they work in close association with them, offering them details that will help making a sale but with the option for flexibility.
Quick integration and client experience
And, then there is scope for integration, which is a lucrative option for users. Yet, integration is important for firms that aim to make use of their CRM tools to provide an improved and most client oriented experience. The absence of proper integration is one of the major problems faced during mobile CRM integration. Wide variety of details across varied platforms is creating a roadblock in the proper functioning of the CRM processes that will help in delivering top class client servicing solutions.
Nowadays, integration is fast appearing to be gaining momentum among the marketing communities. As per the new Teradata research, integration has emerged as one of the top priority for nearly 60% of the senior marketing personnel. About half of them have been making complete integration with the present technologies as their top priority for carrying out evaluation of the new marketing technology.
Although, integration is responsible for the strengthening of client experiences, firms also need to focus on cross functional participation by making the different departments work together such as sales, marketing, client servicing, etc. Obviously, this becomes easier to handle when the client information is available to all of them.
Most companies encourage teams to work in close coordination to attain client centrism, making it as the foremost response. Involving different stakeholders from varied business domains is not the utmost requirement at the moment but using the CRM to its full capability is definitely the top criteria for businesses aiming to bag strong growth.
The article is also available at http://www.basearticles.com/Article/22075/CRM--how-it-can-make-businesses-more-profitable.html
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