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Saturday, 18 October 2014

CRM in real estate domain: why needed & how to use it

10/18/2014 01:37:00 pm

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It is increasingly becoming important to have a good CRM in place due to the current market conditions irrespective of your position such as if you are a new real estate agent eyeing for a specific way to manage your new contacts or just a seasoned agent.

In this article, we will discuss few of the essential tips to remember while looking for the best CRM for your reality business.

- Find your requirements 

Before any commitment, it is essential to decide what is needed out of the real estate CRM tool. Some will be posting a solution that will be taking care of all the different aspects of the sales and marketing process while many are of the opinion that all-in-one solution applications won’t be efficient in its functioning.

Irrespective of the opinion, it is essential to decide what different features that you require and what is the pricing. Are you looking for a simple way to manage all contacts? Are you inclined towards tracking of deals and transactions? Do web building and marketing tools interest you? It is an absolute must to know the answers to all these queries as then only you will be able to save time and money both.

- Drawing complete advantage of freebies 

It does not make any difference, if you are using CRM for the first time or eyeing to adopt a new one, it is essential to develop new habits so that maximum value can be bagged. Irrespective of the automation of the process done by CRM, it will surely require some time.

The CRM developers realize this concept well, which is also one of the reasons why many of them provide free trial periods of anywhere for their application. When the trial period is longer, it is essential to develop an informed opinion about all of the CRM features, strengths and also limitations. There are also chances that you won’t like such a CRM.

- Maintaining simplicity 

There is various realty CRMs that stress on resolving all clients’ issues that the new ones are developed in accordance to the usability factor. Some of the best CRMs are able to create a balance between function and form, providing just the most essential features but difficulty in understanding the user interface.

Although, difficult, feature rich software was the most sought after tool a decade back, but the launch of mobile phones and apps simplicity has emerged as an important virtue as well. In fact, one of the strategies for deciding a CRM’s user interface is to properly carry out an evaluation of the mobile apps and the varied solutions it provides. If they are robust in nature, the firm has its own user interface priorities in place, just in case it is weak in nature, it may show a non-impressive desktop app.

- Moving with cloud 

Shifting of CRM to the web help simplifying all the IT related issues associated with applying software solutions to a business – updating and upgrading, hardware compatibility problems, installation on desktop and mobile devices. Most important of all, we are able to make it easier for sharing and also communicating with the clients whose relationships you are aiming to manage.

- Stressing on compatibility 

The real estate industry is a tough domain to handle and much of this problem occurs due to the compatibility issue. Most of the realty firms are ensuring that they are successfully safe guarding their details and while more solutions is coming to the forefront on regular basis for easy transmission of data so that visitors and websites are able to understand it.

It is also essential that such a CRM tool is selected that provides compatibility with the tools which are already in usage. Every company needs a CRM that offers complete support to all platforms.

The article is also available at http://www.basearticles.com/Article/25243/CRM-in-real-estate-domain-why-needed--how-to-use-it.html

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