Does a CRM needs integration with sales app?

It has been found that there is a huge gap in the way the company sales reps would involve in the selling process. Often, there is absence of communication between the marketing and sales professional about the new collateral. Reps are also not able to find the right sales materials for the correct point of sale? Is the sales cycle getting dragged or lengthened unnecessarily?

These mentioned features keep on happening and there are numerous solutions to get rid of all the gaps and make your business more productive in nature. In other words, it means that successfully connecting two essential core business tools ie. CRM integration with the sales enablement app.

Now, the relevant question which arises is what a sales enablement app is. It is a sales tool that can be integrated with the current CRM technology; raise the CRM adoption rates and also the overall sales revenues for various firms.

The CRM integration with the sales enablement app comes with numerous benefits that will take a positive effect on sales, marketing, IT, product development, training , administration and also the different other aspects of a firm.

Let us take a close look at the different benefits of linking your CRM with the sales enablement app

-    -  Strengthening of the sales productivity

Linking a sales enablement app to the CRM gives the sales team huge benefit of strengthening of productivity. It helps in automation of making building of quotes easy, ordering, sharing of product information and also automation of the other essential sales tasks. Any of the action a sales official makes in the app is the automatically tracked back in CRM, thus eliminating the duplicate effort of reporting what was done.

-    - Developing stronger client ties

The sales personnel will spend a considerable amount of time developing a relationship with their ties than just ensuring that the profile in CRM is up dates. With the use of the sales enablement app, any order or sales materials sent is maintained track. It helps in closing higher number of deals and also strengthening the clientele base.

-    - Improving communication within the team

There are numerous points in the sales process that creates confusion, errors and the time spent on properly reporting details. Making use of the sales enablement app integrated with the CRM helps in lowering the errors and boosting the efficiency of the team.

At the end of the day, keeping your clients happy and satisfied is essential. These enhanced apps give personnel a one-to-one level look at their clients’ attributes and also customize their experience at the same time. 

The article is also available at http://salescrms.weebly.com/blog/does-a-crm-needs-integration-with-sales-app