In the past two decades, the manufacturing domain has undergone considerable transformation. From being a disbursement centric domain, it has evolved into client centric since the inventory is losing out its life span. Every month or quarter, products are witnessing change in their shape and form because of the innovation taking place. The automated manufacturing machinery has proved helpful in carrying out the changes in the product form and composition.
In the current era, the concept of manufacturing and selling the same has evolved immensely. Lean manufacturing focuses on what is required in the coming one week, one month, one quarter and fulfilling needs in accordance to that. Although, the manufacturing schedule persists for the complete year, but it is flexible to make sure changes occur even at the last moment.
This is where it assumes importance for the manufacturing division to know before what is present in the sales pipeline along with the prediction. Traditional methods of the marketing executives, projecting their sales while functioning in silos won’t help the manufacturing division to devise a plan. It is believed that the advanced correct forecast about next sales as per market needs is required by the manufacturing division not just for managing their inventory but for scheduling as well.
Mostly manufacturing players offer a product price list to their sales team and also provide a word document that helps them to quote. There are certain firms that allow their sales personnel to send their pricing details directly to their clients by mail. The sales team develops a periodic daily report along with a weekly report which is then forwarded to head office for taking appropriate action.
CRM comes with the potential that helps them to address the varied bottlenecks and also bring in more value to the table. CRM now comprises of sales force automation, client support automation and marketing automation components. One of the most essential is the sales force automation.
Traditional CRM tools help facilitate the products and also quotes module, whereby the firm are allowed to place their comprehensive product catalogue in the system itself. Usually, the head office or even the product team is allowed to put it up and also maintain it. When a new product is being unveiled or the pricing of the products undergoes alteration, the product catalogue gets updated. All the sales professionals are usually trained on the CRM tool and they are the ones who fill in the details, then quote is created. Products and quantity a potential client is interested in can be added as and when interest is displayed by the prospect. As per the progress, changes can be made easily as all the details exist.
The system also facilitates sending the pre-formatted quote to the client either by an email template developed in the CRM or generation of a PDF quote, which is again attached with the mail.
CRM has the potential to successfully add value by offering help to firms to manage their clients, contacts, leads, opportunities, quotes and development, among different other activities.
In simple words, it means that the manufacturing domain also needs a CRM similar to any other industry.
The article is also available at http://www.basearticles.com/Article/32221/Manufacturing-companies-require-CRM-for-steady-growth.html
This is where it assumes importance for the manufacturing division to know before what is present in the sales pipeline along with the prediction. Traditional methods of the marketing executives, projecting their sales while functioning in silos won’t help the manufacturing division to devise a plan. It is believed that the advanced correct forecast about next sales as per market needs is required by the manufacturing division not just for managing their inventory but for scheduling as well.
Mostly manufacturing players offer a product price list to their sales team and also provide a word document that helps them to quote. There are certain firms that allow their sales personnel to send their pricing details directly to their clients by mail. The sales team develops a periodic daily report along with a weekly report which is then forwarded to head office for taking appropriate action.
CRM comes with the potential that helps them to address the varied bottlenecks and also bring in more value to the table. CRM now comprises of sales force automation, client support automation and marketing automation components. One of the most essential is the sales force automation.
Traditional CRM tools help facilitate the products and also quotes module, whereby the firm are allowed to place their comprehensive product catalogue in the system itself. Usually, the head office or even the product team is allowed to put it up and also maintain it. When a new product is being unveiled or the pricing of the products undergoes alteration, the product catalogue gets updated. All the sales professionals are usually trained on the CRM tool and they are the ones who fill in the details, then quote is created. Products and quantity a potential client is interested in can be added as and when interest is displayed by the prospect. As per the progress, changes can be made easily as all the details exist.
The system also facilitates sending the pre-formatted quote to the client either by an email template developed in the CRM or generation of a PDF quote, which is again attached with the mail.
CRM has the potential to successfully add value by offering help to firms to manage their clients, contacts, leads, opportunities, quotes and development, among different other activities.
In simple words, it means that the manufacturing domain also needs a CRM similar to any other industry.
The article is also available at http://www.basearticles.com/Article/32221/Manufacturing-companies-require-CRM-for-steady-growth.html
Posts
0 comments:
Post a Comment