Just a few weeks back at a networking meeting, we were sharing details about our businesses.
When the topic of ‘how we are take care of our client needs’ came up, one of us immediately stated that it is all about the client and one should not forget about them. He also stated that ‘ As a new enterprise, I have successfully acquired more than 100 clients within the first year of trading and all this became possible because I offer my clients more than what they have been expecting.’
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Obviously, this is a good strategy but for the time being I would like to think that it is part of the ‘makeup’ and we should try to get away with.
So, the relevant question which arises is how well are we looking after our clients?
A workshop I attended focused on the present state of the firm’s CRM program.
After being questioned about what each of them wanted from it, all the participants penned their needs on the white board. By the time, they had finished the list it was pretty long and exhaustive. Then everybody had enquired about the relevance of all this in regard to the clients?
This was a good question and the group should go through each and every need minutely. They also need to carefully think about the benefits of having it in the CRM tool. For some of the points, it has been challenging task. For few, it successfully generate quite a few useful advantages such as –
- Ability to view all client interactions
In other words it means that everyone is better informed about the things that have been done for this specific client such as what queries they had, the problems successfully solved, information sent and also who spoke to them and what was the topic of discussion. It also means that the next time when a client calls, whosoever takes the call will know to update the relationship status which will help in offering quick response and also serving the client in a better manner.
- Ability to view the updates stock position
This will help recognize the high volume buyers, who are considered as the fastest growing section; hence incentivizing this specific section becomes easy and less problematic.
It will also put forth a clear picture if some are missing out on few product lines so attractive rates on these can be offered to the clients apart from offering a clearer picture of who are switching from just one line to other for scheduling a follow up call with the aim to find out and also taking interest in how businesses are rapidly transforming.
All of the above mentioned pointers are not just positive but also client focused at the same time.
All of which is positive and extremely customer focused.
Only when an organization will know about the needs of the customers, serving them will become pleasurable experience. And to serve the clients in the best possible manner, using a CRM is an absolute necessity.
The article is also available at http://www.basearticles.com/Article/33694/Organizations-must-understand-client-requirements.html
When the topic of ‘how we are take care of our client needs’ came up, one of us immediately stated that it is all about the client and one should not forget about them. He also stated that ‘ As a new enterprise, I have successfully acquired more than 100 clients within the first year of trading and all this became possible because I offer my clients more than what they have been expecting.’
So, the relevant question which arises is how well are we looking after our clients?
A workshop I attended focused on the present state of the firm’s CRM program.
After being questioned about what each of them wanted from it, all the participants penned their needs on the white board. By the time, they had finished the list it was pretty long and exhaustive. Then everybody had enquired about the relevance of all this in regard to the clients?
This was a good question and the group should go through each and every need minutely. They also need to carefully think about the benefits of having it in the CRM tool. For some of the points, it has been challenging task. For few, it successfully generate quite a few useful advantages such as –
- Ability to view all client interactions
In other words it means that everyone is better informed about the things that have been done for this specific client such as what queries they had, the problems successfully solved, information sent and also who spoke to them and what was the topic of discussion. It also means that the next time when a client calls, whosoever takes the call will know to update the relationship status which will help in offering quick response and also serving the client in a better manner.
- Ability to view the updates stock position
This will help recognize the high volume buyers, who are considered as the fastest growing section; hence incentivizing this specific section becomes easy and less problematic.
It will also put forth a clear picture if some are missing out on few product lines so attractive rates on these can be offered to the clients apart from offering a clearer picture of who are switching from just one line to other for scheduling a follow up call with the aim to find out and also taking interest in how businesses are rapidly transforming.
All of the above mentioned pointers are not just positive but also client focused at the same time.
All of which is positive and extremely customer focused.
Only when an organization will know about the needs of the customers, serving them will become pleasurable experience. And to serve the clients in the best possible manner, using a CRM is an absolute necessity.
The article is also available at http://www.basearticles.com/Article/33694/Organizations-must-understand-client-requirements.html
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