As 2014 is coming to a close now, mostly organizations are working toward attaining success in the digital space. It also assumes importance for firms to reflect on the strategic investment options that will prove fruitful in impacting and also boosting the client success and business results in the coming year. In the fast changing business landscape, innovative continuity becomes important. According to me, there are certain growth areas which need to be prioritized for lead enterprise transformation in 2015.
- Wining or loosing clients on the basis of digital experience
It is believed that digital disruption in different areas such as cloud, social, and mobile technologies, have lowered the enterprise market barriers. This quick innovation is proving helpful in empowering the clients with higher number of choices, details and also the expectations for improved quality experiences that is again essential, personalized in its approach.
When seen through this lens, all the organizational initiatives emerged as client facing. As the expectations of the clients around the digital experiences continue to go up, it is possible to make 2015 as the year you completely realize how the client interacts with the brand. It is possible to find out the areas where the client engagement can be strengthened and also carry out evaluation if the traditional markets and value frameworks requires redefining for meet the client expectations.
- Employee engagement will assume relevance
When the new technology comes into play, firms out rightly stress on boosting adoption levels. It is time for shifting from the traditional approach to an enhanced holistic measure ie. employee engagement. If organizations are opting for reacting quickly to the evolving changes in the market, more and more accountability needs to be introduced.
When it comes to new technology, companies have traditionally focused on driving adoption. It is time to shift this traditional top-down focus to a more holistic measure -- employee engagement. If companies are going to react quickly to changes in the marketplace, they have to put more and more accountability, authority, and information into the hands of the people who enjoy a close relation with the products and the customers.
Most of the top firms understand that an investment in technology solutions that positively affect the employees’ lives, have the natural potential to boost engagement and adoption levels. It is essential that the employees are given the ability to partner across time zones in a central location along with offering quick access to details through mobile devices, or implementation of the internal programs that has the ability to incentivize the engagement enhances the employee performance, efficiency along with the ability to enhance the client moments. To attain this target, enquire them directly about the measures that would help in improving the work processes, take first hand assessment from sales, or even submitting your own support case for reviewing the engagement levels along with the ability of the employees’ to push the client experience levels.
- Investing in predictive analytics and data intelligence
Experts are of the opinion that through 2015, predictive and prescriptive analytics will be offering nearly 50% of the business value of the business analytics projects. Companies have to undergo lot of struggle to empower their customer facing reps with appropriate insights.
Currently, most of the top enterprises are making use of analytics for understanding their clients and also optimize client interactions. More companies are looking at ways to transform the data into valuable insight and also offer employees details that has the ability to bring improvement in human actions across company and with clients both.
- Customization of the cloud investments
It is believed that the requirement for verticalization of the CRM and also moving deeper with those verticals will enhance further.
Every company needs to realize that CRM solutions are not just a one stop shop for solving all the challenges faced by an industry domain and also industry expertise can be no longer treated as a go-to-market differentiator as it is fast emerging as the standard for meeting the needs of enterprise-wide deployments in varied sectors.
It won’t be incorrect to state that firms that opt for investment in industry solutions are able to witness nearly three times more potential in investment. As this strategy has gained widespread focus, it is time to move beyond the broad objectives and also realize the nitty gritties of a specific domain, comprising of compliance, regulatory concerns along with the inner functioning of any particular business processes.
The article is also available at http://goarticles.com/article/Client-Success-and-Growth-Top-CRM-Prediction-for-2015/9951815/
It is believed that digital disruption in different areas such as cloud, social, and mobile technologies, have lowered the enterprise market barriers. This quick innovation is proving helpful in empowering the clients with higher number of choices, details and also the expectations for improved quality experiences that is again essential, personalized in its approach.
When seen through this lens, all the organizational initiatives emerged as client facing. As the expectations of the clients around the digital experiences continue to go up, it is possible to make 2015 as the year you completely realize how the client interacts with the brand. It is possible to find out the areas where the client engagement can be strengthened and also carry out evaluation if the traditional markets and value frameworks requires redefining for meet the client expectations.
- Employee engagement will assume relevance
When the new technology comes into play, firms out rightly stress on boosting adoption levels. It is time for shifting from the traditional approach to an enhanced holistic measure ie. employee engagement. If organizations are opting for reacting quickly to the evolving changes in the market, more and more accountability needs to be introduced.
When it comes to new technology, companies have traditionally focused on driving adoption. It is time to shift this traditional top-down focus to a more holistic measure -- employee engagement. If companies are going to react quickly to changes in the marketplace, they have to put more and more accountability, authority, and information into the hands of the people who enjoy a close relation with the products and the customers.
Most of the top firms understand that an investment in technology solutions that positively affect the employees’ lives, have the natural potential to boost engagement and adoption levels. It is essential that the employees are given the ability to partner across time zones in a central location along with offering quick access to details through mobile devices, or implementation of the internal programs that has the ability to incentivize the engagement enhances the employee performance, efficiency along with the ability to enhance the client moments. To attain this target, enquire them directly about the measures that would help in improving the work processes, take first hand assessment from sales, or even submitting your own support case for reviewing the engagement levels along with the ability of the employees’ to push the client experience levels.
- Investing in predictive analytics and data intelligence
Experts are of the opinion that through 2015, predictive and prescriptive analytics will be offering nearly 50% of the business value of the business analytics projects. Companies have to undergo lot of struggle to empower their customer facing reps with appropriate insights.
Currently, most of the top enterprises are making use of analytics for understanding their clients and also optimize client interactions. More companies are looking at ways to transform the data into valuable insight and also offer employees details that has the ability to bring improvement in human actions across company and with clients both.
- Customization of the cloud investments
It is believed that the requirement for verticalization of the CRM and also moving deeper with those verticals will enhance further.
Every company needs to realize that CRM solutions are not just a one stop shop for solving all the challenges faced by an industry domain and also industry expertise can be no longer treated as a go-to-market differentiator as it is fast emerging as the standard for meeting the needs of enterprise-wide deployments in varied sectors.
It won’t be incorrect to state that firms that opt for investment in industry solutions are able to witness nearly three times more potential in investment. As this strategy has gained widespread focus, it is time to move beyond the broad objectives and also realize the nitty gritties of a specific domain, comprising of compliance, regulatory concerns along with the inner functioning of any particular business processes.
The article is also available at http://goarticles.com/article/Client-Success-and-Growth-Top-CRM-Prediction-for-2015/9951815/
Posts
0 comments:
Post a Comment