It has been found that the pharma industry players, biotech companies, medical device producers are consistently facing heat and uncountable challenges, both across their industries and also within every individual firm as well.
Most of the enterprises have taken up the effect of strong competition, strengthened regulatory framework and also opted for segmentation of the specialized products. Enhancing the restrictions and boundaries on access to the physicians and also other relevant decision makers has pushed them to make quick shift in client strategies to varied available avenues and also across different platforms.
In fact, it won’t be incorrect to state that the very nature of the business is making a quick succession from frequency-based interactions to messaging so that at the core, it is the fine-tuned strategy becomes prominent.
To cap it off, consolidation has become rampant in the past few days. It is not uncommon for the rapidly expanding companies to buy a couple of startup companies within a time span of few years. It leads to rise in cost when the systems, processes and people are combined.
There are no two minds over the point that in the present times, the business atmosphere is difficult and plagues by number of obstacles. But only a CRM tool tailored in accordance to the particular requirements of the domain can prove helpful for a firm to navigate these challenges. And to successfully attain this, the pharmaceutical and life sciences companies should be able to streamline the process of collecting and also analyzing the details to bring improvement in efficiency, accuracy and also access data.
Hence, it is not surprising to find that the rising data connectivity across the sales and marketing teams to bring considerable improvement in the strategic decision making is one of the priority areas for investment during 2015.
It is believed that the pharma companies should opt for a cloud-based CRM tool. By incorporating pharma specific business processes with the best practices of CRM, it proves helpful for the pharma players lower costs and also opt for widespread deployment. Always choose a CRM that has the ability to maximize the value of client relationships and also boosting higher business results.
Some of the top features to look out for in a pharma CRM are as follows –
- Enhance field sales effectiveness with the offline customer for carrying out persuasive sales interactions across varied platforms.
- Transforming the physician interactions with the help of personalized content delivery option.
- Enabling physician, hospital account and call management via CRM.
- Offering flexible sales planning and prediction.
- Permitting complex hospital, physician activity and email management via CRM.
- Focus on closed loop service and support.
The article is also available at http://www.basearticles.com/Article/35399/CRM-an-absolute-must-have-for-pharma-domain.html
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