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Wednesday, 10 December 2014

CRM driven by cloud computing platforms

12/10/2014 11:49:00 am

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Cloud computing has emerged as a big word in the industry domain. This has happened due to the idea of disbursing computing and storage is bringing revolution in the way organizations manager CRM, e-commerce and also BI data. It has been found that for varied firms that are early on the adoption of CRM, the cloud is still to become reality. Feeling the pressure from their present vendors, few of the firms have decided to opt for investing in their own hardware while making payment for the software maintenance fees.

CRM Applications: Strategies for storage and networking
In the past, the big CRM apps needed considerable amounts of the processing power and storage within a firm’s network. The older CRM installations functioning on mainframe computers have given more preference to speed instead of depth, mainly when operating on DOS or UNIX-based platforms.

It has been found that the new generations of CRM tools functioned on more sophisticated operating systems, which helped in populating the customer screens with the essential details piped from the main databases. Presently, the CRM tool can be served via the web browsers or via the virtualization platforms, providing unlimited options for the decision makers of the company.

The strong pace of the change in CRM tool space has pushed the organizations to rethink their strategies in respect to storage and networking. In this age of ‘always on’ client service expectations, a simple server back in the office can’t act as a solution for a company eyeing to grow its operations. In place of simply allowing data storage offsite, various firms currently select for complete CRM applications to be served up from the remote processors. Moreover, the processing power and the bandwidth can scale for the ability to match on urgent basis to meet client demands.

CRM Software Data: selecting public or private cloud
It has been noticed that the transition to the cloud continues to leave few leaders in an organization think about the right place for hosting the CRM data. Experts have called the ‘cloud’ as the most reliable place for storing corporate data. But it is not completely threat proof. Sharing of the data center resource comes with the risks of security threat and possibility of downtime. Organizations are agreed to opt for additional risk as it enhances the response times and productivity levels.

Hence, this is the reason why few CRM vendors have developed service packages that comprise a ‘private cloud’. Similar to a traditional dedicated server rack, the resources are being utilized only just by one single customer organization. After taking help from third party servers, CRM vendors have been able to quickly speed up during high demand, without focusing in a shared server farm.

Industry insiders are of the opinion that economic crisis have pushed firms to opt for difficult decisions in regard to vendors and platforms. There are varied CRM software firms which have extended invitations to the private cloud, there are varied other vendors who solely focus on the factors such as scalability and redundancy of the public cloud for helping the clients attain easy and quick success.

In the coming months, varied CRM software subscribers will be spending considerable amount of time requesting for quotations and also reviewing the data infrastructure required to take businesses to the next level of success.

The article is available at http://salescrms.weebly.com/blog/crm-driven-by-cloud-computing-platforms


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