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Thursday, 11 December 2014

CRM: pilot program essential ingredient

12/11/2014 03:27:00 pm

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Client relations are a tricky thing to be handled. Firms eyeing to streamline the CRM are in a position to benefit from the CRM tool, but is not an easy task to bring everybody on board. It is believed that unveiling a pilot program helps ease out the implementation process apart from helping the workforce make use of the CRM tool to its complete potential.

In regard to the technical issues engaged in selecting and installing CRM software, one of the biggest implementation challenges is the quick adoption and proper usage by the workforce. Introducing new CRM tool with a limited pilot program is helpful in easing the adoption process and also lowering the up-front cost issues.

Why CRM Application need pilot programs

- Initiate the process with strong training 
In regard to practical terms, it is not expected that the complete workforce to subject for intensive training. Usually, training resources are few in number and only available for just a specific time span. Companies’ cannot allow their complete workforce to spend their time on intensive training sessions. It is also known that in the absence of properly-trained users, it is not possible for a system to gain traction within a firm. It is believed that only a pilot program, where just a section of employees are offered intensive training, can prove helpful in resolving the crisis.

- Resolving the issues concerning the bugs with the help of a controlled sample 
After the users get engaged, any sort of the installation issues are likely to come up. Solving these problems with the help of a controlled sample is believed to be not disruptive instead of placing the complete workforce face the trial-and-error process.

- Bringing on board the opinion leaders 
Every organization has got opinion leaders who have the ability to impact the thought process of the workforce. Engaging the opinion leaders in a pilot program proves helpful to get them behind the CRM tool and the implementation process.

- Forming peer groups trainers 
As mentioned earlier, training resources are expected to be limited. As soon as part of the workforce gets engaged, it helps development of trained workforce who can prove helpful in getting their peers up to the speed when time arrives.

- Relaxing the initial pricing 
It is believed that a pilot program can make the initial cost barrier of obtaining CRM software easy by developing the framework for a phased launch.

What are the different components of a CRM application pilot program 

- Finding the initial focus group 
Selecting the initial focus group is essential. Opinion leaders should be aimed at till the time they are constructive in regard to the new initiatives. Choosing people who enjoy knowledge about computer is essential as the project should not be handles by people who do not enjoy good knowledge.

- Engaging the initial group in the decision making process 
Involving or engaging means offering them regular updates on the selection process so that they are informed about the whole process. Getting the pilot group from the kick off that the best system has been selected is very helpful.

- Offering training and feedback with passage of time 
It is essential not to let go off any step for the initial group. One should save time now and spend more time with the complete workforce.

- Selecting a scalable CRM tool 
Choose such a tool that is adaptable to a phased launch and also priced in accordance to it.

Launching any new system needs time and resources, along with faith. Only a pilot program has potential to garner faith as it lowers the strain on time and resources both.

The article is also available at http://www.basearticles.com/Article/38164/CRM-pilot-program-essential-ingredient.html


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