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Monday 30 June 2014

Understanding the role of sales CRM in telecom industry

6/30/2014 01:14:00 pm

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Sales CRM tool can be an important part of any telecom company’s enterprise architecture. The telecommunications firms that have displayed consistent improvements in the sales CRM solutions stress on the quicker time to market along with a better client experience. Telecom players implement this solutions with the sole aim to smoothen out services for their current and prospective customers both.

Sales CRM have the potential to not just shorten but also bring simplification in the different business processes. It is a known fact that sales CRM solutions are wanted by everyone due to their integration with many competencies. Currently, the market for sales CRM tool is growing at a steady pace of $30 billion and is expected that it will almost triple in the coming years.

Understanding the client requirements in the telecom industry, there are sales CRM solutions that are successfully addressing the various challenges of clients in various areas comprising of sales, marketing, customer service and also support. In this fast changing and challenging atmosphere, companies are looking for providers who are able to offer wholesome solutions such as consulting, optimization and customization.

It is interesting to see that one of the main drivers in the telecom sector is coming from the small and medium enterprises (SMEs). Many SMEs feel that the sales CRM tools are an effective way to enhance revenue, bring improvement in client service and satisfaction apart from lowering the cost of bringing on board more customers. Due to its significant benefits, more and more telecom SMEs is fast adopting this solution in their routine affairs.

A customer driven sales CRM solution can boost the client acquisition process, enhance the client loyalty and also bring improvement in partner management. It should also have the potential to bring transformation in the company from being product driven to a client driven company.

Hence, it becomes very important to choose such a solution that can offer the best solution for any business eyeing for growth. Here are few features a good telecom sales CRM should offer -

- Complete visibility for the management of distribution channels and also sales on one single platform.

- Updates on the channel performance to decide the business value and better understand the demands.

- Effective execution of the promotional initiatives to bring more clients on board.

- Grouping of channels, targets, reviewing progress and offering assistance in sales and services to boost performance.

- Easy management of leads across various channels of acquisitions.

- Automating lead assignment with the aim to lower the response time and raise the efficiency levels.

- Implementation of lead nurturing strategies with the help of time tested methods of direct marketing and telemarketing.

- Developing mechanisms for ensuring timely action on leads.

- Grouping of clients in value bands on the criteria of profitability and revenue.

- Developing focused programs to bring improvement in client quality.

- Inter-department workflows for ensuring on time resolving of requests.

- Deployment of best possible practices such as action taken reports, significant date remainders such as policy renewals and also lapses.

- Insight into different teams’ regular activities.

- Option for customized reports.

Since in the coming years, telecom industry is expected to touch greater heights in the coming years, it is essential that establishments/enterprises use a tool like this to enhance their position in the market further.

1 comments:

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