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Tuesday 30 December 2014

CRM helps to impart competitive advantage to manufacturing players

12/30/2014 03:16:00 pm

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In the current business era, the manufacturing sector companies are not providing much differentiation as offered in the past. Decline in prices do not help in the creation of a sustainable advantage and there are varied firms that have touched parity in regard to the lowering of operating costs.

With the sole aim to create a differentiation in the manufacturing business and also enhancement of revenues, one requires to make complete use of the sales channels so that they are able to successfully attain all the customer requirements and targets easily.

And this is where a CRM has the ability to come handy. The next big question which arises is what you aim to do with a CRM. Are you looking for options related to online meetings? Any good and efficient CRM should come with the capability to make the online meetings as a child’s play and also productive in nature.

Are you looking for successful face to face meetings? It is a well-known fact that sales reps who is fully prepared and also enjoys complete understanding of a company has better chances of closing a deal. Is serving your resellers is what you are aiming for? A mobile CRM will ensure that you are able to maintain consistent touch with the data from anywhere, anytime.

Some of the common challenges faced by the manufacturing sector companies are attaining constant client interactions across business units, attaining cost efficiency, and also efficient data sharing across varied offices with the team members. Many of the companies are looking for a CRM that is able to offer compatibility with other software company is presently using along with the capability to be deployed and also adopted easily by the users.
Some of the most common desired results by the manufacturing companies are –

- Bringing improvement in information management throughout the client lifecycle (starting from the pre-sale via purchase, design, development, construction and also maintenance).
- Significant jump in efficiency levels via the project management and sales tracking initiatives.
- Improved resource sharing
- Significant decline in serve space
- Enhanced consistency in client facing interactions across all firms
- Saving time and improvement in cash flow.
- Increasing team wide visibility via inclusive client data view across sales and support organizations.
- Enhanced efficiency in the client communications and support
- Bringing improvement in sales effectiveness

Experts are of the opinion that a comprehensive CRM tool plays multiple roles apart from being just a ‘contact manager’. It also helps in the management of leads, opportunities, up sell and cross sell for enhancing the revenue levels considerably.

Selecting a CRM that comes with the ability to offer functionally rich reporting and also immediate dashboards helps in making accurate sales projections easy, while at the same time streamlining of operations and lowering of overheads becomes possible.

It is believed that by targeting of the clients and prospective customers in an efficient manner with the right products, based on the customer buying history and also behavior, has the ability to make significant improvement in marketing ROI.

The article is also available at http://www.basearticles.com/Article/42851/CRM-helps-to-impart-competitive-advantage-to-manufacturing-players.html


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