It is a known fact that all sales professionals need referrals. But when it comes to real estate domain, it assumes greater relevance. In fact, it won’t be incorrect to state that the home buyers are most expected to find the most suitable real estate agent via a referral.
And, when this agent has been found successfully then nearly 70% get in touch with that one agent during the complete purchasing process. And this figure rises considerably to 85% when they associate themselves with an agent with whom they have worked in the past.
For the realty companies and their brokers, management of leads and also maintaining track of the buyers and also sellers cannot be ignored. Initiating with a central database for all client related data comprising of documents and also easy to customize workflow. Such a CRM should be chosen that is able to provide visibility and also control throughout the purchasing and selling process.
And also email marketing has never been simple in its approach when we are using a CRM. Only an efficient and effective tool makes it possible for the creation of targeted lists from the contacts, scheduling along with automating of campaigns, tracking campaign ROI click by click.
Some of the common business challenges faced are –
To attain the growth oriented targets, only a CRM tool has the ability to bring improvement in its sales and client service processes at all the levels, while getting rid of the reliance on excel spreadsheets for managing sales activities and also client data.
Needs-
- Easy Integration with the other property management tool.
- Streamlining of processes.
- Bringing improvement in the client data visibility.
- Strengthening performance in different areas.
- Bringing considerable improvement in the tracking of sales pipeline.
- Streamlining of online retrieval of client booking details.
- Enhanced reporting.
- Monitoring along with reporting detailed levels of client activity that offer insight into business development strategies.
When a real estate CRM is able to do multiple tasks at one go, then using such a CRM becomes absolutely necessary to enhance the productivity and also profitability of a business.
The article is also available at http://www.basearticles.com/Article/42054/Enhancing-the-value-of-referrals-with-real-estate-CRM.html
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The perfect combination of contact management and database marketing for the real estate industry. CRM and marketing system that increases your sales from referrals, keeps you organized, and helps you differentiate yourself from your competitors. No other system is as easy to use and has the breadth of strategies to help you make more money consistently.
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