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Tuesday 6 January 2015

CRM enhancing presence in telecom domain

1/06/2015 12:11:00 pm

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Telecommunication sector is a consistent evolving in regard to technology, growth, international reach and it is witnessing strong threat of obsolescence. Previously in then telecom domain, both client relationship and also billing used to be taken care by just one system.

With the growth in competition, the demand for responding to the client queries quickly became more relevant which also paved the way for CRM tools. It is believed that CRM in the telecom domain has come a long way. Earlier, it was being used just by the client servicing team to resolve the client inquiries, requests and also the complaints across the firm. CRM has witnessed great transformation in the service experience for any category of client.

In the current age, considerable changes are being witnesses in the client experiences who are not delighted with the basic services which are being offered. Clients are looking for service that is not just proactive but also reactive in nature as well. Presently, the client wants to know more and have in depth information such as if he/she has good network, appropriate billing, improved voice and data experience, appropriate service experience and also receiving the most apt return for investment.

This has become all the more difficult with the evolving of varied technologies such as 2G, 3G, LTE and LTE Advanced. In fact, it won’t be incorrect to state that a CRM tool has the ability to enhance the competitiveness of a business successfully and also offer greater client experience and also offer a proper definition to the future roadmap for technology, process and also people.

Mostly telecom firms need a CRM which won’t not only help in boosting the client experience and also push revenue enhancement at the same time. It is believed that an integrated CRM has the ability to alter the client perceptions and also maximize the life time of the client as well.

It is essential that in the current era of tough competition, companies should not just exist but also successfully make profit at the same time. As the present market is complex in nature, companies need to focus on survival and also satisfying the client requirements as well.

This rising number of changes in the telecom market makes IT as a relevant part of the current telecommunications industry. The challenge for telecom industry is to successfully balance the rising requirement for sophisticated IT to maintain the costs at an affordable rate.  One can say that IT should be value driver.

It has been noticed that the telecom firms are witnessing challenges that occur due to the client demands and also the technology trends. It is believed that the convergence of applications, networks and also integrated user experience are the relevant points in the telecom domain. Hence, selecting such a CRM that is able to find and also address the varied set of challenges and also opportunities created due to the convergence.

A CRM comprising of features like powerful project planning, partnership, document management and also resource management functionalities for the tracking of enterprise project is essential.

It won’t be incorrect to state that the telecom sector is opting for strong investment in technological innovation and also technology development. The growth rate is going up at a robust pace, new value added products and also services are pushing the client expenditure trends. Many firms have already understood the relevance of this relationship with a client while undertaking market research activities. This is where CRM can come handy as it could help in enhancing the client satisfaction levels, boosting brand equity such as name awareness, maintaining quality standards, brand loyalty, clients associations with any brand, trademarks, presence of marketing initiatives, appropriate packaging and also developing and successful maintenance of relationship.

The article is also available at http://www.basearticles.com/Article/44243/CRM-enhancing-presence-in-telecom-domain.html

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