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Tuesday 6 January 2015

CRM in education domain: why selecting the right one is important?

1/06/2015 10:55:00 am

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In the current age, the educational institutes are consistently facing the heat of economic pressures and crisis of capital. More business leaders are eyeing for varied possible ways to control costs while still being able to offer high quality service and also preserving programs. They face consistent pressure to support a strong and rising count of students with just few resources and also staff.

Using such a CRM that is built on an integrated system has the potential to help a client gain in depth insight into varied functions such as corporate and alumni relations, admissions and enrollment, facilities and asset management, recruiting and staffing, student and teacher performance, etc.

One can make use of this insight for adjusting business processes and to modernize the legacy systems to help bring down the costs and also bring improvement in productivity for better measurement and also outcomes. A CRM tool that comes with the flexibility of deployment choice – both on premises or in the cloud – helps transform the future.

- Keeping track of recruitment and admissions 
When a CRM is able to do perform multiple tasks at one go such as targeting the marketing effectiveness towards potential students and other audiences along with the monitoring of event attendance and also previewing the success rate of marketing campaigns.
Moreover, automating the recruiting life cycle which comprises of potential student record management, funnel reporting and analytics, email communications and also tracking, web based forms for inquiry and also registration for an event apart from the online admissions applications.

- Successful streamlining of teacher evaluations and certifications 
Getting rid of the paper processes and also helping raise the consistency along with focusing on increasing the efficiency levels for the teacher certification process apart from focusing on other career relevant processes are some of the functions an effective CRM performs. Furthermore, streamlining of tasks should also be possible so that one is able to devote resources to identifying the most promising teachers.

- Enrichment of student life cycle management 
It has been observed that these days students are more involved with the social networking and latest technologies. Hence, a CRM can play an important role by taking complete advantage of this opportunity by reaching out to them and also engaging with them, on their terms, across all the different touch points in the student experience.

An efficient CRM should be able to enrich these interactions, with the help of personalized marketing communication that offers measurable results so that more informed decisions are taken.

- Improving client servicing and constituent management
A good CRM will be making sure that the help desks are functioning in the most efficient manner to prioritize and also route requests across departments to offer top class service to all the varied constituents you serve. Strengthening the communication processes between the academic institutions and parents, officials from community and also will prove helpful in raising the awareness levels to boost participation at different events.

- Focusing on continuing education 
Taming the deluge of emails between the potential students from varied fields such as distance-learning and continuing education and also their teachers. It is believed that pursuing consolidation of transparent data, accountability along with data driven decision taking, making investment in the right streams to offer the most valuable experience for the worldwide students.

It won’t be incorrect to state that with the rising in the cost of education and also the robust competition, the relevance of CRM for managing the varied student life cycle is assuming importance.

The article is also available at http://goarticles.com/article/CRM-in-Education-Domain-Why-Selecting-the-Right-One-Is-Important/10052231/


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