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Monday 5 January 2015

Small businesses need CRM benefit to boost performance

1/05/2015 03:51:00 pm

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When we often think of CRM tool, there is a popular belief that the solutions do not get along well with small business and it is more suited for the enterprise applications and systems that need dedicated IT teams. But, this is not the case as there are varied CRM tools that have been developed mainly for the small and medium enterprises.

Usually, small business CRM tool is designed for successfully meeting the requirements of a small enterprise without being difficult, expensive for maintenance. These systems will be having the capability to successfully consolidate the client records and also other relevant data with the aim to offer their business on time access to important business data and also actionable business insights. It also means that less time will be wasted and also actionable business insights. It also means that less wastage of time aiming to maneuver via reports and also functions that are not required.

So, if you are planning to invest in a small business CRM tool, there are certain features which needs to be kept in mind-

- Easy to use
Selecting a CRM and also sales tracking solution developed keeping in mind the requirements of the company. It should be easy to set-up, administer and use. It is better to run on a cloud, which also means that it is ready for usage and does not installation. When a CRM is implemented, it should be done within a quick time span.

- Complete sales toolbox 
Everything you require to keep a close track of the sales, management of clients and also growth of business should be part of this tool. One should also ensure that it should be offering best in class contact management which will allow you to keep in sync with the contact cards with the email is also essential.

Also, they need to be open to linking of contacts to firms, deals and social profiles. One should be open to monitoring of deals and also enhancing the chances of winning them by making use of the right tools. It is believed that a powerful sales reporting helps in judging different parameters such as lead conversion ratio and complete pipeline value.

- Mobile CRM tool 
A mobile CRM should be developed keeping in mind the aspect of mobility, seamless integration, intuitive interface for the contacts, deals and also the sales data while on the move. Yes, it is absolutely necessary to ensure that management of contacts, creating of deals, monitoring of goals progression, evaluation of pipeline activity along with finding the right sales opportunities from anywhere becomes possible.

The article is also available at http://www.basearticles.com/Article/44050/Small-businesses-need-CRM-benefit-to-boost-performance.html

2 comments:

  1. As a CRM is a necessity for every growing business, Highrise is the perfect software to use to keep track of everything your team needs. The options include, making notes on a meeting, sharing important emails, sharing tasks on a current project, and tracking contacts so that your team can view the status of any deal or relationship.
    One software that works as the hub of everything your company needs is better than each department having their own system but it all clashes with other departments’.

    What’s even better? Being able to import your Highrise contacts to your Benchmark email marketing account so you can utilize the power of email marketing to further your relationships. And importing them is quick and easy, no downloads necessary!

    http://www.benchmarkemail.com/email-marketing/highrise-integration

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  2. small business crm software helps small business to keep a track on crucial data. It will help to understand the expenses or rate of return for a particular marketing campaign or any other business related event. This further enhances the sales and marketing strategies. This helps in planning sales and marketing strategies saving time and efforts.


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