Boost sales and profit with multi tasking CRM

How do we define the world of a sales representative? It is typically surrounded by emails, sales calls, meetings, proposals and presentations. And to a great extent, the secret to the success of sales personnel depends on enhancing the quantity of calls, emails, proposals, etc. This is what a CRM should be doing for the sales team of an organization.

Famous for multi-tasking ability CRM is useful for sales people as it reminds them about calling a client or prospect just at the right time apart from helping them prepare proposals quickly. It also proves beneficial for the sales team to send standardized emails to the clients.

Although, it sounds impressive but you can’t expect it to reap profit by simply asking your sales team to use it. One of the biggest challenges is to making your sales team to use a CRM for their routine activities as most of the CRMs in the market are focusing on the clients/prospects in the sales rep’s pipeline of deals.

Let us take a close look at few of the facts about the sales process–

-  Many sales personnel speak to different prospects but are only able to successfully close deals with just 50% of them.

-  It is a common trend that many sales personnel spend their time on the potential clients they are presently closing while putting off the follow ups to ‘cold or uninterested’ leads.

-  Most of the potential clients who don’t purchase from your company, they don’t buy a competing product either.

Hence, it is believed that the efficiency level and also the effectiveness of CRM tool depends largely on the complete readiness of the employees to take advantage of the different built in functionality and configurable options. It is believed that easy interface along with a comprehensive help are the need of the hour as it helps the CRM tool and business processes both.  

It is believed that a good CRM comprises of a marketing module that is capable to offer tools for selecting potential clients, targeting the current and prospects both apart from the successful execution of the marketing campaigns. Its core function is that it should be able to offering tracking ability and measuring the different marketing campaigns via varied channels such as email, social media, direct mail and also tele calling. It has been found that integrated marketing module along with sales module is helpful for the sales team to carry out follow ups in regard to the leads generated and also raise the ROI of the campaign.

Hence, it is essential that such CRM software is selected that comes with the potential to carry out different tasks without any hassles.