How to pick the best sales CRM solution for retail industry?

Retailing has emerged as the blue eyed sector of Indian economy as it has been generating revenues worth Rs 9,30,000 crore apart from offering employment to about 21 million people across the country. It is believed that organized retailing accounts for about 3-4% of the complete retailing activities in India.

As India is all set to witness a retail revolution in the coming days as the retail landscape is fast changing, the country is expected to play the role of a global village as it will offer plenty of opportunities to use it as a business hub. And to lure more clients, organized retail outlets will be required to generate value and also differentiate their stores from the other unorganized retail outlets.  

These days, the retail industry players are in need of efficient sales CRM solution that will satisfy shoppers and also compete in the best possible way in the retail market. It is suggested that such sales CRM solution should be chosen that will deliver a complete 360 degree view of each and every client in every channel, offering the insight needed for delivering personalized services, developing client loyalty and raising the revenue stream.

Execution of marketing initiatives/campaigns across varied channels

Using top quality sales CRM solution will help to recognize and also reward the clients in any store or channel. With the help of a single data repository for your complete enterprise, one is able to keep track and also carry out segmentization of the clients with the aim to deliver personalized retail marketing solutions to boost business and sales size.

Some of the top benefits of using retail sales CRM solutions have been mentioned below –

-  Offering single view of clients across different channels apart from ensuring information accuracy.

-  Segmentization and management of client lists along with developing targeted offers.

-  Creation, execution, management and analyzing campaign performance across various channels.

-  Offering support to retail marketing initiatives.

-  Quickly viewing sales and campaign performance with the help of dashboards.

-  Managing affiliate marketing initiatives.

-  Closely monitoring sales from anywhere with mobile access.

-  Creation and execution of personalized email initiatives without wasting time in export of data on the basis of past history and known preferences.

-  Easy view of revenues, costs for all campaigns.

-  Personalized interactions with clients apart from building relationships at every point of service.

It is always better to go for this solution that completely integrates across all channels for retail industry. Moreover, only an effective sales CRM solution comes with the functionality for ensuring a top level client experience apart from boosting the revenue of the company.

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