+91 40 6622 0800 (INDIA), 954 603-2959 (USA) marketing@leadprime.com

Tuesday, 3 June 2014

Sales CRM Proving Beneficial for Real Estate Industry

6/03/2014 11:40:00 am

Share it Please
With the growing uncertainty in the real estate industry due to economic slowdown, the sector is slowly but steadily is realizing the growing significance of agents responding to leads quickly.

Time is ripe that the industry uses a lead consolidation and response tool for the individual agents, agent teams and also the brokerages. The multi faceted tool offers the real estate agents to quickly respond through email or SMS, then forwarding the leads to one single agent, team member/s of the team leader's choice and then reviewing the unclaimed leads.


In fact, many industry experts feel that real estate sales CRM is the solution that brokers and agents have been eyeing for some time now. The multi tasker comes with cutting edge features such as top class marketing campaigns which has potential to generate buyer, seller, leads or host prospects. The comprehensive system can be the perfect one for playing different roles of sales CRM such as deal tracking, reviewing varied properties, etc.

Some of the most crucial features needed in a sales CRM tool are as follows

- It should have the potential and efficient enough to collect real estate lead contact information which comprises of lead type, lead status and also the lead source information.

- The sales CRM should work in close coordination with the user website so that it is able to manage the real estate lead right from being prospect till closure.

- It should be able to send a notification or a message that a lead has entered the system and also assign an agent to follow up.

-Sharing of leads within the organization itself.

- Consistently bringing changes in the client lead status with the progression in real estate relationship.

- Management of email correspondence and also linking the client's email directly to the lead detail information.

- Developing specific marketing campaigns on the basis of the lead type, status and source.

- Creation of contact logs automatically so that they can be referred back to in the future.

- Control who is able to view or modify data present in the system such as lead information, lead status etc.

So, it is now time to get hold of this wining edge to drive the growth of your real estate business. If you are not using sales CRM for boosting the revenue of your real estate business, then you should consider it.

You can also read the article at http://goarticles.com/article/Sales-CRM-Proving-Beneficial-for-Real-Estate-Industry/9019018/

0 comments:

Post a Comment